The ultimate school idol competition featuring the best groups in Japan is called Love Live, and entry into the competition is determined by the popularity of each group.

Top-class groups are very popular among fans of school idols, aided in part by exposure in magazines and other media, in addition to merchandise of school idols sold in shops catering to otaku-related items.

Other activities include designing their own costumes, as well as filming promotional videos and music videos. The rhythm game series Love Live! School Idol Festival features characters across multiple Love Live! titles.Įach title in the Love Live! franchise focuses on groups of teenage schoolgirls who become 'school idols' as an extracurricular activity, and their main activities involve singing and choreographed dancing to self- written songs they perform at concerts or other music events.

Starting in June 2010 with Love Live! School Idol Project, the franchise has seen multiple anime television series, two anime films, light novels, manga, and video games. Each of the individual titles within the franchise revolve around teenage girls who become 'school idols'.

Love Live! School Idol Project Series is a Japanese multimedia project created by Hajime Yatate and Sakurako Kimino and co-produced by Kadokawa through ASCII Media Works Bandai Namco Music Live through music label Lantis and animation studio Bandai Namco Filmworks (formerly known as Sunrise). Kadokawa Corporation ( ASCII Media Works).

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